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Put AI, data, and applications to work for your business with comprehensive packages of SAP solutions tailored to your team’s needs—and ready to extend as you grow.
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Give every team the tools to shape the future
Put AI, data, and applications to work for your business with comprehensive packages of SAP solutions tailored to your team’s needs—and ready to extend as you grow.
View SAP Business Suite
Watch Video
sap.com
Company overview
SAP is one of the world’s leading enterprise software companies. It develops solutions that help businesses manage operations, customer relations, and financials. With a strong focus on cloud, data, and AI, SAP supports digital transformation across industries.
HQ: Walldorf, Germany
Employees: ~107,000
Revenue: €31.2 bn
Are they currently focusing on new customer acquisition? If yes, what is their focus?
In a recent interview, their CRO underscored the need to capture new market share by focusing on SaaS offerings and expressed excitement about AI’s potential to improve efficiency and reduce costs. 1
Are there any initiatives around growth?
SAP’s 2026 Go-To-Market (GTM) strategy is centered on accelerating massive growth in the mid-market segment. 2 3
Do they have any open positions to execute their sales strategies?
They are currently hiring a large number of sales personnel, as well as a Sales Executive to drive public cloud market share through customer acquisition. 4 5
Researcher
Contacts
sap.com
Company overview
SAP is one of the world’s leading enterprise software companies. It develops solutions that help businesses manage operations, customer relations, and financials. With a strong focus on cloud, data, and AI, SAP supports digital transformation across industries.
HQ: Walldorf, Germany
Employees: ~107,000
Revenue: €31.2 bn
Are they currently focusing on new customer acquisition? If yes, what is their focus?
In a recent interview, their CRO underscored the need to capture new market share by focusing on SaaS offerings and expressed excitement about AI’s potential to improve efficiency and reduce costs. 1
Are there any initiatives around growth?
SAP’s 2026 Go-To-Market (GTM) strategy is centered on accelerating massive growth in the mid-market segment. 2 3
Do they have any open positions to execute their sales strategies?
They are currently hiring a large number of sales personnel, as well as a Sales Executive to drive public cloud market share through customer acquisition. 4 5
Researcher
Contacts