Freeeway: Generating leads with live signals and accurate data

Global IoT leader with smart connectivity software

Freeeway delivers a complete IoT platform with global coverage across 650+ mobile networks and powerful SaaS to manage and monetize connected devices – all in one system. They open new opportunities across industries like automotive, consumer electronics, logistics, and security, making them a forward-thinking SalesPort partner.

A leaner sales team, a sharper focus

Freeeway’s sales team was reorganized. With fewer people, efficiency became essential.

“We were desperate for a tool to help us find the right contacts faster. We tried Cognism, but for smaller companies, where we often close our best contracts, it gave us almost nothing. SalesPort was night and day.”

Why SalesPort beat Cognism 

The challenge was clear: reaching the right decision-maker, with accurate contact details, across companies ranging from global brands to small two-person outfits. Cognism performed well for large corporations but struggled with SMEs. In direct tests, SalesPort consistently delivered:

• Small companies: 7–8/10 with verified emails via SalesPort vs. 4/10 with Cognism

• Faster research: From up to 30 minutes per company down to 20–35 seconds with AI Sales Research

• Better pricing: A fraction of Cognism’s €6,000+ per year for multiple licenses

AI sales research: seconds instead of hours 

Freeeway’s Sales Manager now uses SalesPort’s AI to instantly assess whether a company needs their products. Before, this meant scanning entire websites and often failing to get a clear answer.

“Now I get a detailed report in under 30 seconds. Before, it could take half an hour, and sometimes I still didn’t know.”

A streamlined outbound process 

With SalesPort, Freeeway builds targeted lead lists per industry and country, imports them into Salesforce, and launches outreach sequences. Messages are tailored by product and industry, sometimes sent at scale, sometimes highly personalized. The result: more leads in the pipeline, faster.

Real results in action

One standout example: finding the right contact at Schindler Elevators Group via SalesPort. The outreach quickly caught their attention and led to a meeting.

Fast onboarding and easy rollout 

SalesPort was live within minutes, and onboarding a new team member took just five minutes.

“Very, very simple. No major difficulties.”

Today, SalesPort runs in Diogo’s browser almost every hour, with both the contact finder and AI research now essential to the workflow.

The bottom line 

SalesPort hasn’t just improved Freeeway’s sales research. It made it possible for a leaner team to keep outbound activities running at scale without burning hours on dead-end research.

Advice to other sales teams

“If you want your team to be more efficient, give it a try. The time savings in research alone are incredible. For me, LinkedIn Sales Navigator and SalesPort are now my must-have tools wherever I work.”